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Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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Do auto shows still matter?
August 21, 2025
OEMs might have different priorities, but research shows consumers remain keen on attending Samuel Clemens, more commonly known by his pen name, Mark Twain, has many famous quotes attributed to him — some real, some …
New Research Confirms: Auto Shows Drive Consumer Engagement and New Vehicle Sales in Canada
July 15, 2025
FOR IMMEDIATE RELEASE Markham, ON — July 15, 2025 — Despite shifting OEM marketing strategies and tighter budgets, new data just released from Clarify reveals that Canadian auto shows continue to play a critical role …
Are we facing car-flation?
June 15, 2025
Vehicle prices have risen more than many consumer goods, but the margin isn’t as wide as you might expect While walking through the Canadian International AutoShow something stood out to me: the prices of the …
What does the future hold for automotive retail? Part 2
May 22, 2025
Canadian dealership leaders predict upcoming industry changes In this second installment, we will revisit the remaining three trends gathered from the Canadian Automobile Dealers Association (CADA) study discussed in the previous column. As you may …
What does the future hold for automotive retail? Part 1
April 9, 2025
Canadian dealership leaders forecast the most significant challenges ahead There is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. …
Do brands really matter anymore?
January 2, 2025
Many next gen buyers don’t have the same attachment to brands. What does this mean for retailers? The automotive industry can be a joy to work in. The history of brands and models always brings …
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