Insights

Originally published on canadianautodealer.ca Bruce Rosen, CADA’s Executive Director of External Relations, and Darren Slind, Clarify Group President and Co-Founder Dealers received a detailed picture of how Canadian retailers are using, and often struggling with, …

Our analysis shows entry level vehicle prices keep rising More than a few of you very astute readers have noticed that there have been a lot fewer inexpensive entry level new vehicles in OEMs’ lineups …

MARKHAM, Ontario — October 16, 2025 — In an era dominated by digital and social media marketing, new research released today by Clarify Group shows that the in-person, immersive experience of attending an Auto Show in …

Auto shows play an integral role in EV awareness and education The adoption of electric vehicles (EVs) by Canadian consumers has not exactly gone as planned.  While EVs remain a central focus for the federal …

OEMs might have different priorities, but research shows consumers remain keen on attending Samuel Clemens, more commonly known by his pen name, Mark Twain, has many famous quotes attributed to him — some real, some …

FOR IMMEDIATE RELEASE   Markham, ON — July 15, 2025 — Despite shifting OEM marketing strategies and tighter budgets, new data just released from Clarify reveals that Canadian auto shows continue to play a critical role …