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Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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Media Release
What does the future hold for automotive retail? Part 1
April 9, 2025
Canadian dealership leaders forecast the most significant challenges ahead There is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. …
Do brands really matter anymore?
January 2, 2025
Many next gen buyers don’t have the same attachment to brands. What does this mean for retailers? The automotive industry can be a joy to work in. The history of brands and models always brings …
EV lessons learned
November 5, 2024
To boost EV adoption, dealership teams need to own and operate them too In October 2022, I shared my initial impressions of the transition to owning a battery electric vehicle. With 24 months of ownership …
Supporting car shoppers through choppy waters
July 23, 2024
Making sense of an ever-changing automotive landscape The century-old Henry Ford quote that “Any customer can have a car painted any colour he wants, so long as it’s black,” cannot be further from the truth …
The eruption of EV disruption
May 13, 2024
With more shoppers tire kicking EVs, the industry has to be ready to provide accurate and useful answers Disruption is feeling like a highly overused word of late. The business media, as well as more …
The Chinese are coming
May 13, 2024
Observations on the global changes that will impact Canada: Part 2 of 2 In Part 1 of our special report on the Global IAA Mobility conference held in Germany, we took a look at the major players …
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