Insights

We are old enough to remember when economists, sociologists, and futurologists alike, predicted the end of the long hours culture in favour of a new utopia called the “leisure society.” The argument ran in the …

What can Canadians learn from the European experience with selling electric vehicles? The Canadian auto dealer team asked me to reflect on lessons learned from the growth of electric vehicles (EVs)—battery electric vehicles (BEVs) and …

Few Canadian provinces are investing in consumer incentives for EVs. It’s time to change that. The good news: The number of Zero Emission Vehicles (ZEVs) in Canadian driveways grew by 58 per cent in 2021 according to …

A powerful new tool, State of Charge Canadian EV Monitor, launches to measure EV consumer behaviour The pace of automotive innovation continues to accelerate. Almost every OEM has made a company-changing announcement regarding their transition …

The wave of electrified vehicles is pending, but it is coming. Dealers need to be ready to meet consumer demands for more information and education—directly in the showroom. With Canadian new vehicle transaction prices reaching …

Access to unprompted, authentic engagement from consumers can help decision-makers across the industry better understand demand dynamics. As we contemplate the transition from combustion to electrification, not a day goes by that we don’t read …