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Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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The Chinese OEMs are coming
November 7, 2023
The IAA Mobility conference held in Germany recently was deemed a success with more than 500,000 visitors coming to see new vehicles, brands, innovations and trends. Having moved in 2021 from Frankfurt to Munich, the …
Borrowing a page from hospitality
September 28, 2023
The automotive world can learn a lot from how other industries consistently deliver amazing guest experiences. Six years into my career, I made a significant pivot—from Xerox and the world of office printers to automotive …
How can dealers continue to win?
July 26, 2023
Auto dealers who evolve, have a different, but bright future. In 2019, Forbes magazine offered one of the best descriptions of disruption I’ve read: “Disruption is rarely invited… it is almost always forced on us, particularly in a …
Can an auto show have winners and losers?
June 1, 2023
What are the implications for dealers of brands that exhibit vs. those that don’t? Does an auto show deliver a return on investment for exhibiting brands? This was one of many questions that that Jason …
The order game has changed: have we adapted?
May 25, 2023
Order-to-delivery is going to be with us for a while, and we need to improve our approach for how we keep our customers in the loop. The rules of the game have changed. If you …
The green dividend: cashing-in on EVs?
December 30, 2022
The future is green, or at least moving closer to zero emission in the coming decades. The recent new vehicle registration market share figures from S&P Global Mobility for Q3 2022, showed zero-emission vehicles (ZEVs) …
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