Research Insights

Data shows auto shows drive real purchases, not just awareness or browsing A persistent myth still circulates that auto shows are primarily a brand awareness exercise—a place for families to collect brochures and sit in cars …

A new CADA initiative aims to help Canadian dealers navigate AI adoption with insights and real-world lessons from their peers In the February 2026 edition of Canadian auto dealer, one of our columnists Barry Hillier wrote …

CADA’s first-ever CARTS study helps dealers better understand Canada’s auto industry tech landscape. Last fall, at the request of the CADA Industry Relations Committee, the Clarify team set out to learn more about the technology …

Originally published on canadianautodealer.ca Canadian auto dealer senior editor Todd Phillips interviews Darren Slind, Co-Founder, President Clarify Group about the consultancy firm’s research findings that prove the relevance of auto shows in North America. Slind’s firm conducts …

Originally published on canadianautodealer.ca New research from the Canadian International AutoShow suggests most drivers are not ready to give up gas-powered vehicles, even as the federal government weighs adjustments to its electric-vehicle mandate ahead of …

Originally published on canadianautodealer.ca Bruce Rosen, CADA’s Executive Director of External Relations, and Darren Slind, Clarify Group President and Co-Founder Dealers received a detailed picture of how Canadian retailers are using, and often struggling with, …