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Research Insights
Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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Do brands really matter anymore?
January 2, 2025
Many next gen buyers don’t have the same attachment to brands. What does this mean for retailers? The automotive industry can be a joy to work in. The history of brands and models always brings …
Can an auto show have winners and losers?
June 1, 2023
What are the implications for dealers of brands that exhibit vs. those that don’t? Does an auto show deliver a return on investment for exhibiting brands? This was one of many questions that that Jason …
How interested are Canadians in buying EVs?
February 15, 2022
A powerful new tool, State of Charge Canadian EV Monitor, launches to measure EV consumer behaviour The pace of automotive innovation continues to accelerate. Almost every OEM has made a company-changing announcement regarding their transition …
Augmented research will be a game-changer for our industry
October 19, 2021
Access to unprompted, authentic engagement from consumers can help decision-makers across the industry better understand demand dynamics. As we contemplate the transition from combustion to electrification, not a day goes by that we don’t read …
Dealers should consider work at home impact
July 12, 2021
A May 2021 study from Leger reveals that for many Canadians working from home, the experience has been positive, and many are eyeing a hybrid mix of working from home and the office post-pandemic. As …
Everything’s changing, but some things remain the same
March 26, 2021
Bringing a global perspective to Canada’s changing automotive landscape. Despite the long cold winter and a harsh second wave of the pandemic, I am joyful to be home in Canada again. This is not to …
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