Skip to main content
Research

Count on Clarify to give you an accurate and unbiased picture of how your employees and customers (past, present and future) feel about your company, brand, products and services and their likelihood to remain loyal and advocate on your behalf.

We help our clients identify and prioritize the key drivers of satisfaction and retention. In a world of limited resources—time, people and budget—knowing what matters most to your employees and customers means you can invest your resources to achieve maximum impact.

Depending on your requirements, Clarify will support research projects on a one-time or annual basis, or support you with near real-time tracking of voice of customer feedback.

Clarify designs and executes proprietary research projects for clients in the following areas:

Brand Health and Experience (BX)

Employee Experience (EX)

Customer Experience (CX)

Product Experience (PX)

Auto Show Visitor Experience (VX)

Research Asset Optimization

In some cases, our clients already have lots of data—what they need is help to leverage it better—to identify the “so what” insights from research investments you’ve already made. Clarify can help.

Data and Analytics

Make informed business decisions and develop effective strategies with our comprehensive databases.

Our North American databases equip you with crucial information for the right move. Access detailed information on companies operating in each sector including:

  • Company name
  • Brand or banners represented
  • Municipal address with postal/zip code
  • Phone number
  • Estimated employee count
  • Estimated annual revenue

Canada

  • Clarify Canadian New Vehicle Dealers
  • Clarify Canadian Collision Repair Providers
  • Clarify Canadian Aftermarket Service Providers

United States

  • Clarify American Collision Repair Providers
  • Clarify American Aftermarket Service Providers

Clarify can also develop and maintain custom databases to meet your specific requirements.

Strategy and Advisory

Lean on the global experience of the Clarify team to connect the dots between market and customer data and the implications for your business—either opportunities to capitalize on emerging trends or potential threats that will need to be mitigated. Either way, we will help to “clarify” your best path forward in an industry which is rapidly transforming.

Typical examples of Clarify strategy and advisory support include:

Brand and retail standards

Define the expectations your customers have at each step of their journey with your brand from consideration through purchase, delivery, after-sales service and the cultivation of valuable long-term relationships, well beyond each transaction. Incorporate hospitality leading practices to personalize the experience for each customer. Maximize process and brand consistency across the network but with opportunities for each retailer to embrace and promote their unique corporate and regional culture.

Go-To-Market strategy

Let Clarify’s expert team apply our proven methodology to help you understand market dynamics and market potential in a competitive context.

Count on Clarify to inform you of the factors critical for market success and shape your go-to-market plan.

Performance Improvement

Having the best plan in the world is only the beginning. The ability to implement that plan and drive continuous improvement across the business truly determines the path to success.

From Clarify’s perspective, performance improvement represents the third element of the WHAT continuum—the ability to leverage data (“what”) and insights (“so what”) into processes and behaviours that drive performance (“now what”).

Clarify’s performance improvement team consists of North America’s most experienced, innovative and effective trainers, consultants, coaches and evaluators located from coast to coast, and with the ability to support our clients in English and French.

Clarify performance support can take many forms, the most common of which are:

Training

  • Curriculum design
  • Train-the-trainer workshops
  • Facilitated delivery

Coaching

  • Employee experience
  • Customer experience
  • Guest (hospitality) experience
  • Product experience

Evaluation

  • Third-party verification of proprietary brand standards
  • TEFF™ alignment
  • Forbes Travel Guide verified audits

It all starts with a conversation

We’d love to know what challenges you’re facing and determine how we can help.