Data shows auto shows drive real purchases, not just awareness or browsing A persistent myth still circulates that auto shows are primarily a brand awareness exercise—a place for families to collect brochures and sit in cars …
A new CADA initiative aims to help Canadian dealers navigate AI adoption with insights and real-world lessons from their peers In the February 2026 edition of Canadian auto dealer, one of our columnists Barry Hillier wrote …
Markham, ON — March 10, 2026 Clarify Group Inc., a leading automotive research, analytics and consulting firm, recently celebrated its fifth anniversary on Feb 24th — a milestone that reflects the company’s sustained commitment to …
CADA’s first-ever CARTS study helps dealers better understand Canada’s auto industry tech landscape. Last fall, at the request of the CADA Industry Relations Committee, the Clarify team set out to learn more about the technology …
Originally published on canadianautodealer.ca Canadian auto dealer senior editor Todd Phillips interviews Darren Slind, Co-Founder, President Clarify Group about the consultancy firm’s research findings that prove the relevance of auto shows in North America. Slind’s firm conducts …
Originally published on canadianautodealer.ca New research from the Canadian International AutoShow suggests most drivers are not ready to give up gas-powered vehicles, even as the federal government weighs adjustments to its electric-vehicle mandate ahead of …
