Insights

MARKHAM, Ontario — October 16, 2025 — In an era dominated by digital and social media marketing, new research released today by Clarify Group shows that the in-person, immersive experience of attending an Auto Show in …

Auto shows play an integral role in EV awareness and education The adoption of electric vehicles (EVs) by Canadian consumers has not exactly gone as planned.  While EVs remain a central focus for the federal …

OEMs might have different priorities, but research shows consumers remain keen on attending Samuel Clemens, more commonly known by his pen name, Mark Twain, has many famous quotes attributed to him — some real, some …

FOR IMMEDIATE RELEASE   Markham, ON — July 15, 2025 — Despite shifting OEM marketing strategies and tighter budgets, new data just released from Clarify reveals that Canadian auto shows continue to play a critical role …

Vehicle prices have risen more than many consumer goods, but the margin isn’t as wide as you might expect While walking through the Canadian International AutoShow something stood out to me: the prices of the …

Canadian dealership leaders predict upcoming industry changes In this second installment, we will revisit the remaining three trends gathered from the Canadian Automobile Dealers Association (CADA) study discussed in the previous column.  As you may …