Customer Experience Insights

Data shows auto shows drive real purchases, not just awareness or browsing A persistent myth still circulates that auto shows are primarily a brand awareness exercise—a place for families to collect brochures and sit in cars …

Originally published on canadianautodealer.ca New research from the Canadian International AutoShow suggests most drivers are not ready to give up gas-powered vehicles, even as the federal government weighs adjustments to its electric-vehicle mandate ahead of …

Originally published on canadianautodealer.ca Bruce Rosen, CADA’s Executive Director of External Relations, and Darren Slind, Clarify Group President and Co-Founder Dealers received a detailed picture of how Canadian retailers are using, and often struggling with, …

Canadian dealership leaders predict upcoming industry changes In this second installment, we will revisit the remaining three trends gathered from the Canadian Automobile Dealers Association (CADA) study discussed in the previous column.  As you may …

Canadian dealership leaders forecast the most significant challenges ahead There is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors.  …

Many next gen buyers don’t have the same attachment to brands. What does this mean for retailers? The automotive industry can be a joy to work in. The history of brands and models always brings …