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Retail Insights
Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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EV lessons learned
November 5, 2024
To boost EV adoption, dealership teams need to own and operate them too In October 2022, I shared my initial impressions of the transition to owning a battery electric vehicle. With 24 months of ownership …
Supporting car shoppers through choppy waters
July 23, 2024
Making sense of an ever-changing automotive landscape The century-old Henry Ford quote that “Any customer can have a car painted any colour he wants, so long as it’s black,” cannot be further from the truth …
The eruption of EV disruption
May 13, 2024
With more shoppers tire kicking EVs, the industry has to be ready to provide accurate and useful answers Disruption is feeling like a highly overused word of late. The business media, as well as more …
The Chinese are coming
May 13, 2024
Observations on the global changes that will impact Canada: Part 2 of 2 In Part 1 of our special report on the Global IAA Mobility conference held in Germany, we took a look at the major players …
The Chinese OEMs are coming
November 7, 2023
The IAA Mobility conference held in Germany recently was deemed a success with more than 500,000 visitors coming to see new vehicles, brands, innovations and trends. Having moved in 2021 from Frankfurt to Munich, the …
Borrowing a page from hospitality
September 28, 2023
The automotive world can learn a lot from how other industries consistently deliver amazing guest experiences. Six years into my career, I made a significant pivot—from Xerox and the world of office printers to automotive …
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