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Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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Bridging the EV intention gap
October 10, 2025
Auto shows play an integral role in EV awareness and education The adoption of electric vehicles (EVs) by Canadian consumers has not exactly gone as planned. While EVs remain a central focus for the federal …
Are we facing car-flation?
June 15, 2025
Vehicle prices have risen more than many consumer goods, but the margin isn’t as wide as you might expect While walking through the Canadian International AutoShow something stood out to me: the prices of the …
What does the future hold for automotive retail? Part 2
May 22, 2025
Canadian dealership leaders predict upcoming industry changes In this second installment, we will revisit the remaining three trends gathered from the Canadian Automobile Dealers Association (CADA) study discussed in the previous column. As you may …
What does the future hold for automotive retail? Part 1
April 9, 2025
Canadian dealership leaders forecast the most significant challenges ahead There is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. …
Do brands really matter anymore?
January 2, 2025
Many next gen buyers don’t have the same attachment to brands. What does this mean for retailers? The automotive industry can be a joy to work in. The history of brands and models always brings …
EV lessons learned
November 5, 2024
To boost EV adoption, dealership teams need to own and operate them too In October 2022, I shared my initial impressions of the transition to owning a battery electric vehicle. With 24 months of ownership …
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