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Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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The order game has changed: have we adapted?
May 25, 2023
Order-to-delivery is going to be with us for a while, and we need to improve our approach for how we keep our customers in the loop. The rules of the game have changed. If you …
The green dividend: cashing-in on EVs?
December 30, 2022
The future is green, or at least moving closer to zero emission in the coming decades. The recent new vehicle registration market share figures from S&P Global Mobility for Q3 2022, showed zero-emission vehicles (ZEVs) …
Practicing what I preach
October 27, 2022
I’ve never thought of myself as an early adopter. If my lovely wife had a dollar for every time she encouraged me to “try something new”—say other than navy blue sweaters or penne a la …
EV lessons from Europe
April 28, 2022
What can Canadians learn from the European experience with selling electric vehicles? The Canadian auto dealer team asked me to reflect on lessons learned from the growth of electric vehicles (EVs)—battery electric vehicles (BEVs) and …
Government incentives can help launch the EV sales wave
March 16, 2022
Few Canadian provinces are investing in consumer incentives for EVs. It’s time to change that. The good news: The number of Zero Emission Vehicles (ZEVs) in Canadian driveways grew by 58 per cent in 2021 according to …
The EV wave is coming. Are you ready?
December 16, 2021
The wave of electrified vehicles is pending, but it is coming. Dealers need to be ready to meet consumer demands for more information and education—directly in the showroom. With Canadian new vehicle transaction prices reaching …
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