Customer Experience Insights

The wave of electrified vehicles is pending, but it is coming. Dealers need to be ready to meet consumer demands for more information and education—directly in the showroom. With Canadian new vehicle transaction prices reaching …

In a rapidly changing industry, with technology driving the product transformation from combustion to eMobility, what does the future hold for automotive retail and for Canadian dealers in particular? Mark Twain allegedly remarked to a …

The relationship between dealer and buyer is less about selling and closing, and more about facilitating the customer’s acquisition of a new vehicle. We can’t open a newspaper (correction, open our mobile news feed) these days, …