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Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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The EV wave is coming. Are you ready?
December 16, 2021
The wave of electrified vehicles is pending, but it is coming. Dealers need to be ready to meet consumer demands for more information and education—directly in the showroom. With Canadian new vehicle transaction prices reaching …
Augmented research will be a game-changer for our industry
October 19, 2021
Access to unprompted, authentic engagement from consumers can help decision-makers across the industry better understand demand dynamics. As we contemplate the transition from combustion to electrification, not a day goes by that we don’t read …
Unfolding the future of auto retail
September 8, 2021
In a rapidly changing industry, with technology driving the product transformation from combustion to eMobility, what does the future hold for automotive retail and for Canadian dealers in particular? Mark Twain allegedly remarked to a …
Dealers should consider work at home impact
July 12, 2021
A May 2021 study from Leger reveals that for many Canadians working from home, the experience has been positive, and many are eyeing a hybrid mix of working from home and the office post-pandemic. As …
Drive more fixed ops revenue with AI
May 21, 2021
Artificial intelligence tools are not just for autonomous driving. Dealerships can use this tech to grow and maximize their fixed ops department and revenue. Dealerships have adapted remarkably well through the pandemic, including managing the …
Innovate to prosper
April 23, 2021
The relationship between dealer and buyer is less about selling and closing, and more about facilitating the customer’s acquisition of a new vehicle. We can’t open a newspaper (correction, open our mobile news feed) these days, …
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