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Strategy Insights
Clarify experts are contributors to automotive industry media, events, podcasts and more. Check regularly for Clarify commentary on key industry issues and trends.
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The green dividend: cashing-in on EVs?
December 30, 2022
The future is green, or at least moving closer to zero emission in the coming decades. The recent new vehicle registration market share figures from S&P Global Mobility for Q3 2022, showed zero-emission vehicles (ZEVs) …
Vehicle-as-a-Service is the new OEM mantra
September 21, 2022
Herbert Diess, former CEO of The Volkswagen Group, commented at the end of June that global revenues for the automotive industry are forecast to reach circa CAD $6.5 trillion by 2030, up from CAD 2.6 …
From peak car to peak ICE: how near are we?
July 25, 2022
We are old enough to remember when economists, sociologists, and futurologists alike, predicted the end of the long hours culture in favour of a new utopia called the “leisure society.” The argument ran in the …
EV lessons from Europe
April 28, 2022
What can Canadians learn from the European experience with selling electric vehicles? The Canadian auto dealer team asked me to reflect on lessons learned from the growth of electric vehicles (EVs)—battery electric vehicles (BEVs) and …
The EV wave is coming. Are you ready?
December 16, 2021
The wave of electrified vehicles is pending, but it is coming. Dealers need to be ready to meet consumer demands for more information and education—directly in the showroom. With Canadian new vehicle transaction prices reaching …
Augmented research will be a game-changer for our industry
October 19, 2021
Access to unprompted, authentic engagement from consumers can help decision-makers across the industry better understand demand dynamics. As we contemplate the transition from combustion to electrification, not a day goes by that we don’t read …
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