{"id":4062,"date":"2026-07-28T15:07:04","date_gmt":"2026-07-28T19:07:04","guid":{"rendered":"https:\/\/clarifygroup.com\/vbos\/"},"modified":"2026-08-13T14:19:37","modified_gmt":"2026-08-13T18:19:37","slug":"vbos","status":"publish","type":"page","link":"https:\/\/clarifygroup.com\/fr\/vbos\/","title":{"rendered":"VBOS"},"content":{"rendered":"<h1>VBOS<\/h1>\n<div>\n<p>Sondage d\u2019opinion aupr\u00e8s des acheteurs canadiens de v\u00e9hicule<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/arrow-outline-1.svg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/vbos-introduction.jpg\" alt=\"\"><\/p>\n<h2>Quelle voie empruntent les acheteurs canadiens de v\u00e9hicule\u00a0?<\/h2>\n<div>\n<p>Au moment o\u00f9 l\u2019industrie automobile vit des changements sans pr\u00e9c\u00e9dent, le <strong>Sondage d\u2019opinion aupr\u00e8s des acheteurs canadiens de v\u00e9hicule (VBOS)<\/strong> vous aidera \u00e0 comprendre le raisonnement des acheteurs, leurs souhaits et leurs intentions.<\/p>\n<p>Accessible dans la semaine du 24 ao\u00fbt, il analysera en profondeur les raisons pr\u00e9cises qui sous-tendent le comportement des consommateurs canadiens et proposera des r\u00e9flexions uniques et d\u2019actualit\u00e9 sur de nombreuses questions, notamment\u00a0:<\/p>\n<ul>\n<li>\u00c0 quoi pensent-ils\u00a0?<\/li>\n<li>Quels sont leurs souhaits\u00a0?<\/li>\n<li>Quelles sont leurs intentions\u00a0?<\/li>\n<\/ul>\n<\/div>\n<h2>L\u2019occasion<\/h2>\n<div>\n<p><strong>Trois facteurs simultan\u00e9s sont susceptibles de transformer le march\u00e9 canadien des v\u00e9hicules neufs\u00a0:<\/strong><\/p>\n<ul>\n<li>Une transition vers les groupes propulseurs \u00e9lectrifi\u00e9s qui s\u2019acc\u00e9l\u00e8re, tout en demeurant in\u00e9gale;<\/li>\n<li>L\u2019arriv\u00e9e des marques automobiles chinoises, maintenant que le gouvernement f\u00e9d\u00e9ral leur a ouvert la porte;<\/li>\n<li>Des questions sur la fa\u00e7on dont le comportement des consommateurs pourrait \u00e9voluer \u00e0 mesure que les choix de marques se multiplient.<\/li>\n<\/ul>\n<p>Ensemble, ces forces cr\u00e9ent les conditions permettant de gagner ou de perdre rapidement des parts de march\u00e9.<\/p>\n<p><em>Le Sondage d\u2019opinion aupr\u00e8s des acheteurs canadiens de v\u00e9hicule<\/em> est la premi\u00e8re \u00e9tude syndiqu\u00e9e men\u00e9e aupr\u00e8s des acheteurs canadiens et ax\u00e9e sur ce moment pr\u00e9cis : il offre une analyse nationale, actualis\u00e9e et reposant sur des donn\u00e9es statistiques pour comprendre le raisonnement des acheteurs, leurs souhaits et leurs intentions \u2013 ainsi que la clart\u00e9 n\u00e9cessaire pour agir en cons\u00e9quence.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/target-light.svg\" alt=\"\"><\/p>\n<div>\n<h4 class=\"uk-margin-remove\">Public cible<\/h4>\n<p class=\"uk-text-small uk-margin-small\">Les adultes canadiens \u00e2g\u00e9s de 18\u00a0ans et plus ayant achet\u00e9 ou lou\u00e9 un v\u00e9hicule neuf au cours des cinq derni\u00e8res ann\u00e9es.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/users-three-light.1.svg\" alt=\"\"><\/p>\n<div>\n<h4 class=\"uk-margin-remove\">\u00c9chantillonnage<\/h4>\n<p class=\"uk-text-small uk-margin-small\">2\u00a0007\u00a0personnes interrog\u00e9es provenant du panel de consommateurs L\u00e9ger Opinion (LEO), le plus important et le plus fiable au Canada, offrant une couverture repr\u00e9sentative \u00e0 l\u2019\u00e9chelle nationale par province ou r\u00e9gion, tranche d\u2019\u00e2ge et sexe.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/user-list-light.svg\" alt=\"\"><\/p>\n<div>\n<h4 class=\"uk-margin-remove\">Profil psychographique<\/h4>\n<p class=\"uk-text-small uk-margin-small\">Les personnes interrog\u00e9es sont class\u00e9es en fonction de leurs motivations d\u2019achat d\u2019un v\u00e9hicule neuf, notamment des crit\u00e8res tels que l\u2019aspect pratique, la fiabilit\u00e9, la s\u00e9curit\u00e9, la technologie\/connectivit\u00e9 et l\u2019impact sur l\u2019environnement.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/calendar-dots-light.1.svg\" alt=\"\"><\/p>\n<div>\n<h4 class=\"uk-margin-remove\">\u00c9ch\u00e9ancier<\/h4>\n<p class=\"uk-text-small uk-margin-small\"><strong>Collecte de donn\u00e9es\u00a0:<\/strong> du 23 juin au 10 juillet 2026<\/p>\n<p class=\"uk-text-small uk-margin-small\"><strong>Publication du rapport\u00a0:<\/strong> semaine du 24 ao\u00fbt 2026<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Concessionnaires<\/h3>\n<p>    <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_concessionnaires.pdf\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/vbos-cover-dealers-and-dealer-groups-FR.jpg\" alt=\"\"><\/a><\/p>\n<p><p>\n        <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_concessionnaires.pdf\">T\u00e9l\u00e9charger le prospectus<\/a>\n    <\/p>\n<\/p>\n<h3>Comment les concessionnaires et groupes de concessionnaires peuvent tirer parti des renseignements fournis par le Sondage<\/h3>\n<div>\n<ul>\n<li><strong>Strat\u00e9gie de repr\u00e9sentation des franchis\u00e9s\u00a0:<\/strong> \u00c9valuez le choix d\u2019une marque chinoise en fonction de la demande r\u00e9elle et de vos propres consid\u00e9rations et non du battage m\u00e9diatique, notamment en tenant compte de l\u2019influence que les concessionnaires \u00e9tablis exercent sur le choix de marque des consommateurs\n<\/li>\n<li><strong>Harmonisation des stocks\u00a0:<\/strong> Pr\u00e9voyez les priorit\u00e9s en mati\u00e8re d\u2019approvisionnement en tenant compte du moment choisi d\u2019achat des consommateurs et de leurs intentions concernant les groupes propulseurs pour les 3, 6, 12 et 24 prochains mois\n<\/li>\n<li><strong>Marketing et ciblage m\u00e9diatique\u00a0:<\/strong> Concentrez vos d\u00e9penses dans chaque province en fonction des choix des consommateurs et des canaux qu\u2019ils utilisent r\u00e9ellement, des r\u00e9seaux sociaux et des outils d\u2019IA aux journalistes et aux concessionnaires\n<\/li>\n<li><strong>\u00c0 l\u2019intention des concessionnaires qui envisagent d\u2019ajouter une franchise d\u2019une marque chinoise \u00e0 leur portefeuille\u00a0:<\/strong>\n<ul>\n<li><strong>Taux de conversion des ventes\u00a0:<\/strong> Adaptez votre processus de vente \u00e0 la fa\u00e7on dont les acheteurs prennent leurs d\u00e9cisions, aux endroits o\u00f9 ils souhaitent faire leurs achats, \u00e0 la fa\u00e7on dont ils pr\u00e9f\u00e8rent tester les produits ainsi qu\u2019aux objections pr\u00e9cises avec lesquelles vous devrez composer<\/li>\n<li>\n<p><strong>Optimisation des produits financiers et d\u2019assurance\u00a0:<\/strong> D\u00e9terminez si les acheteurs se baseront sur le prix total ou sur les mensualit\u00e9s, quel est le budget qu\u2019ils pr\u00e9voient de consacrer \u00e0 leur prochain v\u00e9hicule et comment ils comptent le financer (pr\u00eat, cr\u00e9dit-bail ou paiement au comptant)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div>Vos frais d\u2019acc\u00e8s comprennent<\/div>\n<div>\n<ul>\n<li><strong>Rapport d\u2019\u00e9tude complet<\/strong> pr\u00e9sentant les r\u00e9sultats \u00e0 l\u2019\u00e9chelle nationale et r\u00e9gionale (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique)\n<\/li>\n<li><strong>Tableau de bord interactif<\/strong> permettant d\u2019acc\u00e9der \u00e0 l\u2019ensemble des donn\u00e9es afin d\u2019explorer, de croiser et de segmenter les r\u00e9sultats\n<\/li>\n<li><strong>Participation au compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile\n<\/li>\n<li><strong><span style=\"color: #eb7b23;\">FACULTATIF<\/span> Compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile, organis\u00e9 en ligne et abordant notamment les implications strat\u00e9giques pour votre ou vos marques \u2014 <em>1\u00a0500\u00a0$\u00a0CAD<\/em><\/li>\n<\/ul>\n<\/div>\n<div>2\u00a0950\u00a0$ CAD<\/div>\n<p><p>\n        <a href=\"#form\">Obtenez le rapport<\/a>\n    <\/p>\n<\/p>\n<div>\n<p>Ou t\u00e9l\u00e9phonez au 1-888-667-6414<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Constructeurs<\/h3>\n<p>    <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_constructeurs.pdf\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/vbos-cover-oems-FR.jpg\" alt=\"\"><\/a><\/p>\n<p><p>\n        <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_constructeurs.pdf\">T\u00e9l\u00e9charger le prospectus<\/a>\n    <\/p>\n<\/p>\n<h3>Comment les constructeurs peuvent tirer parti des renseignements fournis par le sondage<\/h3>\n<div>\n<ul>\n<li><strong>Produit et planification des groupes propulseurs\u00a0:<\/strong> Alignez le portefeuille de produits et la strat\u00e9gie en mati\u00e8re de v\u00e9hicules \u00e9lectriques sur l\u2019\u00e9volution de la demande\n<\/li>\n<li><strong>\u00c9valuation des menaces concurrentielles\u00a0:<\/strong> \u00c9valuez l\u2019ampleur du d\u00e9fi pos\u00e9 par les marques chinoises, marque par marque\n<\/li>\n<li><strong>Positionnement de la marque\u00a0:<\/strong> Comparez l\u2019image de marque li\u00e9e au pays d\u2019origine et affinez votre message afin de renforcer ou de contrer les perceptions des consommateurs\n<\/li>\n<li><strong>Conqu\u00eate et fid\u00e9lisation\u00a0:<\/strong> Concentrez vos efforts d\u2019acquisition sur les clients potentiels les plus susceptibles de changer de constructeur afin d\u2019optimiser le taux de conversion\n<\/li>\n<li><strong>Strat\u00e9gie en mati\u00e8re de m\u00e9dias et de canaux de distribution\u00a0:<\/strong> Adaptez vos d\u00e9penses publicitaires aux sources que les acheteurs utilisent r\u00e9ellement<\/li>\n<\/ul>\n<\/div>\n<div>Vos frais d\u2019acc\u00e8s comprennent<\/div>\n<div>\n<ul>\n<li><strong>Rapport d\u2019\u00e9tude complet<\/strong> pr\u00e9sentant les r\u00e9sultats \u00e0 l\u2019\u00e9chelle nationale et r\u00e9gionale (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique)\n<\/li>\n<li><strong>Tableau de bord interactif<\/strong> permettant d\u2019acc\u00e9der \u00e0 l\u2019ensemble des donn\u00e9es afin d\u2019explorer, de croiser et de segmenter les r\u00e9sultats\n<\/li>\n<li><strong>Compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile, organis\u00e9 en ligne et abordant notamment les implications strat\u00e9giques pour votre ou vos marques<\/li>\n<\/ul>\n<\/div>\n<div>14 750 $ CAD<\/div>\n<p><p>\n        <a href=\"#form\">Obtenez le rapport<\/a>\n    <\/p>\n<\/p>\n<div>\n<p>Ou t\u00e9l\u00e9phonez au 1-888-667-6414<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Fournisseurs de services<\/h3>\n<p>    <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_fournisseurs-de-services.pdf\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/vbos-cover-service-providers-FR.jpg\" alt=\"\"><\/a><\/p>\n<p><p>\n        <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_fournisseurs-de-services.pdf\">T\u00e9l\u00e9charger le prospectus<\/a>\n    <\/p>\n<\/p>\n<h3>Comment les fournisseurs de services peuvent tirer parti des renseignements fournis par le sondage<\/h3>\n<div>\n<ul>\n<li><strong>\u00c9valuez la taille et le moment opportun du march\u00e9\u00a0:<\/strong> Tenez compte des intentions d\u2019achat des consommateurs, du moment choisi pour ces achats et de leurs pr\u00e9f\u00e9rences en mati\u00e8re de groupes propulseurs afin d\u2019\u00e9valuer la demande par r\u00e9gion (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique) et de proposer les produits et services adapt\u00e9s\n<\/li>\n<li><strong>Concevez vos produits en fonction des modes de paiement utilis\u00e9s par les acheteurs\u00a0:<\/strong> La composition des modes de financement (financement organis\u00e9 par le concessionnaire par rapport aux pr\u00eats bancaires\/lignes de cr\u00e9dit, par rapport au cr\u00e9dit-bail, par rapport au paiement au comptant) et la r\u00e9flexion ax\u00e9e sur le rapport prix\/mensualit\u00e9s pour d\u00e9finir les offres de produits financiers et d\u2019assurance et de pr\u00eat\n<\/li>\n<li><strong>Risque li\u00e9 aux prix pour les nouveaux acteurs du march\u00e9\u00a0:<\/strong> Tenez compte de la perception des marques chinoises ainsi que des enjeux li\u00e9s \u00e0 la revente, au service apr\u00e8s-vente et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es qui en d\u00e9coulent afin d\u2019affiner vos mod\u00e8les de valeur r\u00e9siduelle et de cr\u00e9dit\n<\/li>\n<li><strong>Rejoignez les acheteurs sur le canal qui vous convient\u00a0:<\/strong> Comprenez comment et o\u00f9 les consommateurs canadiens s\u2019informent avant d\u2019acheter un v\u00e9hicule, comment ils souhaitent effectuer leurs achats (en ligne ou en concession), ainsi que les outils et les points de contact qui m\u00e8nent \u00e0 la conversion<\/li>\n<\/ul>\n<\/div>\n<div>Vos frais d\u2019acc\u00e8s comprennent<\/div>\n<div>\n<ul>\n<li><strong>Rapport d\u2019\u00e9tude complet<\/strong> pr\u00e9sentant les r\u00e9sultats \u00e0 l\u2019\u00e9chelle nationale et r\u00e9gionale (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique)\n<\/li>\n<li><strong>Tableau de bord interactif<\/strong> permettant d\u2019acc\u00e9der \u00e0 l\u2019ensemble des donn\u00e9es afin d\u2019explorer, de croiser et de segmenter les r\u00e9sultats\n<\/li>\n<li><strong>Compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile, organis\u00e9 en ligne et abordant notamment les implications strat\u00e9giques pour votre ou vos marques<\/li>\n<\/ul>\n<\/div>\n<div>9 450 $ CAD<\/div>\n<p><p>\n        <a href=\"#form\">Obtenez le rapport<\/a>\n    <\/p>\n<\/p>\n<div>\n<p>Ou t\u00e9l\u00e9phonez au 1-888-667-6414<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>D\u00e9cideurs politiques<\/h3>\n<p>    <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_decideurs-politiques.pdf\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/vbos-cover-policymakers-FR.jpg\" alt=\"\"><\/a><\/p>\n<p><p>\n        <a href=\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_decideurs-politiques.pdf\">T\u00e9l\u00e9charger le prospectus<\/a>\n    <\/p>\n<\/p>\n<h3>Comment les d\u00e9cideurs politiques peuvent tirer parti des renseignements fournis par le sondage<\/h3>\n<div>\n<ul>\n<li><strong>Perceptions concernant le commerce et l\u2019acc\u00e8s aux march\u00e9s\u00a0:<\/strong> \u00c9valuez le soutien de l\u2019opinion publique en faveur de l\u2019ouverture du march\u00e9 \u00e0 de nouvelles marques \u00e9trang\u00e8res, et d\u00e9terminez dans quelle mesure les Canadiens \u00e9valuent cet enjeu par rapport \u00e0 l\u2019emploi, aux droits humains, au libre-\u00e9change et aux relations commerciales avec les \u00c9tats-Unis\n<\/li>\n<li><strong>Confidentialit\u00e9 des donn\u00e9es et s\u00e9curit\u00e9 des v\u00e9hicules\u00a0:<\/strong> Suivez les pr\u00e9occupations du public concernant les donn\u00e9es et la s\u00e9curit\u00e9 des v\u00e9hicules connect\u00e9s ainsi que l\u2019importance accord\u00e9e aux normes de s\u00e9curit\u00e9, aux taux de collision et \u00e0 la durabilit\u00e9\n<\/li>\n<li><strong>Transition vers les v\u00e9hicules z\u00e9ro \u00e9mission et objectifs climatiques\u00a0:<\/strong> Comprenez l\u2019int\u00e9r\u00eat pour les v\u00e9hicules \u00e9lectriques chez les personnes ne poss\u00e9dant pas de v\u00e9hicule z\u00e9ro \u00e9mission (VZE) et \u00e9valuez leur intention d\u2019achat de v\u00e9hicules hybrides, \u00e9lectriques hybrides rechargeables (VEHR) et enti\u00e8rement \u00e9lectriques (VEE) afin d\u2019orienter les programmes d\u2019infrastructure et d\u2019incitation\n<\/li>\n<li><strong>Abordabilit\u00e9 et \u00e9quit\u00e9 r\u00e9gionale\u00a0:<\/strong> Indice des pr\u00e9visions relatives au prix d\u2019achat et aux mensualit\u00e9s par r\u00e9gion (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique), mis en corr\u00e9lation avec les revenus et les donn\u00e9es d\u00e9mographiques afin d\u2019\u00e9tayer l\u2019\u00e9laboration d\u2019une politique en mati\u00e8re de transport \u00e9quitable<\/li>\n<\/ul>\n<\/div>\n<div>Vos frais d\u2019acc\u00e8s comprennent<\/div>\n<div>\n<ul>\n<li><strong>Rapport d\u2019\u00e9tude complet<\/strong> pr\u00e9sentant les r\u00e9sultats \u00e0 l\u2019\u00e9chelle nationale et r\u00e9gionale (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique)\n<\/li>\n<li><strong>Tableau de bord interactif<\/strong> permettant d\u2019acc\u00e9der \u00e0 l\u2019ensemble des donn\u00e9es afin d\u2019explorer, de croiser et de segmenter les r\u00e9sultats\n<\/li>\n<li><strong>Compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile, organis\u00e9 en ligne et abordant notamment les implications strat\u00e9giques pour votre ou vos marques<\/li>\n<\/ul>\n<\/div>\n<div>9 450 $ CAD<\/div>\n<p><p>\n        <a href=\"#form\">Obtenez le rapport<\/a>\n    <\/p>\n<\/p>\n<div>\n<p>Ou t\u00e9l\u00e9phonez au 1-888-667-6414<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>Obtenez le rapport<\/h2>\n<div>\n<p>Remplissez le formulaire ci-dessous pour obtenir le rapport. Si vous avez des questions, appelez-nous au num\u00e9ro <strong><span style=\"white-space: nowrap;\">1-888-667-6414<\/span><\/strong>.<\/p>\n<\/div>\n<div>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\n<\/div>\n<h2>Tout commence par une conversation<\/h2>\n<div>Nous aimerions savoir quels d\u00e9fis vous devez relever et voir comment nous pouvons vous aider.<\/div>\n<p><p>\n        <a href=\"https:\/\/clarifygroup.com\/fr\/coordonnees\/#form\">Nous joinder<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"banner-mask\",\"divider_color\":\"#FFFFFF\",\"divider_color_inherit_section\":false,\"divider_flip\":true,\"divider_height\":\"120\",\"divider_invert\":true,\"divider_layers_gap\":\"5\",\"divider_layers_opacity\":\"0.5\",\"divider_position\":\"bottom\",\"divider_responsive\":true,\"divider_shadow_blur_radius\":\"5\",\"divider_shadow_color\":\"#00000080\",\"divider_shadow_offset_x\":\"0\",\"divider_shadow_offset_y\":\"5\",\"divider_shape_custom\":\"<polygon points=\\\"864,65 864,0 0,0 0,212.8 140,252 728.4,200.1 \\\"\/>\",\"divider_width\":\"100\",\"image\":\"wp-content\/uploads\/2026\/07\/banner-vbos.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_background\":\"#0E607F\",\"media_blend_mode\":\"hard-light\",\"media_overlay_gradient\":\"linear-gradient(180deg, rgba(24,167,221,0.8) 0%, rgba(14,100,133,0.95) 75%);\",\"padding_custom_bottom\":\"70\",\"padding_custom_top\":\"70\",\"padding_remove_top\":false,\"style\":\"primary\",\"style_custom_color\":\"#ccc\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"class\":\"banner-content\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"expand\",\"width_small\":\"expand\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"VBOS\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"maxwidth\":\"2xlarge\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"class\":\"banner-subheading\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Sondage d\u2019opinion aupr\u00e8s des acheteurs canadiens de v\u00e9hicule<\/p>\n\n\",\"margin_bottom\":\"\",\"margin_top\":\"\",\"maxwidth\":\"2xlarge\",\"text_style\":\"large\"}}]},{\"type\":\"column\",\"props\":{\"class\":\"banner-arrow\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_medium\":\"auto\",\"width_small\":\"medium\"},\"children\":[{\"type\":\"image\",\"props\":{\"animation\":\"parallax\",\"blend\":false,\"class\":\"banner-image\",\"image\":\"wp-content\/uploads\/2024\/09\/arrow-outline-1.svg\",\"image_height\":400,\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"parallax_easing\":\"-1\",\"parallax_opacity\":\"1 50%,0\",\"parallax_scale\":\"0.25,1\",\"parallax_y\":\"-50,150\",\"parallax_zindex\":false,\"position_right\":\"100\",\"position_top\":\"150\",\"position_z_index\":\"3\"}}]}],\"props\":{\"class\":\"banner-row\",\"layout\":\"expand,large\"}}],\"name\":\"Banner\"},{\"type\":\"section\",\"props\":{\"divider_height\":\"120\",\"divider_layers_gap\":\"5\",\"divider_layers_opacity\":\"0.5\",\"divider_position\":\"top\",\"divider_responsive\":true,\"divider_shadow_blur_radius\":\"5\",\"divider_shadow_color\":\"#00000080\",\"divider_shadow_offset_x\":\"0\",\"divider_shadow_offset_y\":\"5\",\"divider_width\":\"100\",\"image_position\":\"center-center\",\"padding_custom_bottom\":\"70\",\"padding_custom_top\":\"70\",\"style\":\"default\",\"style_custom_color\":\"#ccc\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\",\"width_small\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"height_expand\":true,\"image\":\"wp-content\/uploads\/2026\/07\/vbos-introduction.jpg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\",\"width_small\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Quelle voie empruntent les acheteurs canadiens de v\u00e9hicule\u00a0?\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Au moment o\u00f9 l\u2019industrie automobile vit des changements sans pr\u00e9c\u00e9dent, le <strong>Sondage d\u2019opinion aupr\u00e8s des acheteurs canadiens de v\u00e9hicule (VBOS)<\/strong> vous aidera \u00e0 comprendre le raisonnement des acheteurs, leurs souhaits et leurs intentions.<\/p>\n\n\\n\n\n<p>Accessible dans la semaine du 24 ao\u00fbt, il analysera en profondeur les raisons pr\u00e9cises qui sous-tendent le comportement des consommateurs canadiens et proposera des r\u00e9flexions uniques et d\u2019actualit\u00e9 sur de nombreuses questions, notamment\u00a0:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>\u00c0 quoi pensent-ils\u00a0?<\/li>\n\n\\n\n\n<li>Quels sont leurs souhaits\u00a0?<\/li>\n\n\\n\n\n<li>Quelles sont leurs intentions\u00a0?<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}],\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,2-3\",\"row_gap\":\"large\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"L\u2019occasion\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Trois facteurs simultan\u00e9s sont susceptibles de transformer le march\u00e9 canadien des v\u00e9hicules neufs\u00a0:<\/strong><\/p>\n\n\\n\n\n<ul>\\n\n\n<li>Une transition vers les groupes propulseurs \u00e9lectrifi\u00e9s qui s\u2019acc\u00e9l\u00e8re, tout en demeurant in\u00e9gale;<\/li>\n\n\\n\n\n<li>L\u2019arriv\u00e9e des marques automobiles chinoises, maintenant que le gouvernement f\u00e9d\u00e9ral leur a ouvert la porte;<\/li>\n\n\\n\n\n<li>Des questions sur la fa\u00e7on dont le comportement des consommateurs pourrait \u00e9voluer \u00e0 mesure que les choix de marques se multiplient.<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p>Ensemble, ces forces cr\u00e9ent les conditions permettant de gagner ou de perdre rapidement des parts de march\u00e9.<\/p>\n\n\\n\n\n<p><em>Le Sondage d\u2019opinion aupr\u00e8s des acheteurs canadiens de v\u00e9hicule<\/em> est la premi\u00e8re \u00e9tude syndiqu\u00e9e men\u00e9e aupr\u00e8s des acheteurs canadiens et ax\u00e9e sur ce moment pr\u00e9cis : il offre une analyse nationale, actualis\u00e9e et reposant sur des donn\u00e9es statistiques pour comprendre le raisonnement des acheteurs, leurs souhaits et leurs intentions \u2013 ainsi que la clart\u00e9 n\u00e9cessaire pour 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plus ayant achet\u00e9 ou lou\u00e9 un v\u00e9hicule neuf au cours des cinq derni\u00e8res ann\u00e9es.<\/p>\n\n\",\"image\":\"wp-content\/uploads\/2026\/07\/target-light.svg\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<h4 class=\\\"uk-margin-remove\\\">\u00c9chantillonnage<\/h4>\n\n\\n\n\n<p class=\\\"uk-text-small uk-margin-small\\\">2\u00a0007\u00a0personnes interrog\u00e9es provenant du panel de consommateurs L\u00e9ger Opinion (LEO), le plus important et le plus fiable au Canada, offrant une couverture repr\u00e9sentative \u00e0 l\u2019\u00e9chelle nationale par province ou r\u00e9gion, tranche d\u2019\u00e2ge et sexe.<\/p>\n\n\",\"image\":\"wp-content\/uploads\/2026\/07\/users-three-light.1.svg\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<h4 class=\\\"uk-margin-remove\\\">Profil psychographique<\/h4>\n\n\\n\n\n<p class=\\\"uk-text-small uk-margin-small\\\">Les personnes interrog\u00e9es sont class\u00e9es en fonction de leurs motivations d\u2019achat 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portefeuille\u00a0:<\/strong>\\n\n\n<ul>\\n\n\n<li><strong>Taux de conversion des ventes\u00a0:<\/strong> Adaptez votre processus de vente \u00e0 la fa\u00e7on dont les acheteurs prennent leurs d\u00e9cisions, aux endroits o\u00f9 ils souhaitent faire leurs achats, \u00e0 la fa\u00e7on dont ils pr\u00e9f\u00e8rent tester les produits ainsi qu\u2019aux objections pr\u00e9cises avec lesquelles vous devrez composer<\/li>\n\n\\n\n\n<li>\\n\n\n<p><strong>Optimisation des produits financiers et d\u2019assurance\u00a0:<\/strong> D\u00e9terminez si les acheteurs se baseront sur le prix total ou sur les mensualit\u00e9s, quel est le budget qu\u2019ils pr\u00e9voient de consacrer \u00e0 leur prochain v\u00e9hicule et comment ils comptent le financer (pr\u00eat, cr\u00e9dit-bail ou paiement au 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comprennent\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li><strong>Rapport d\u2019\u00e9tude complet<\/strong> pr\u00e9sentant les r\u00e9sultats \u00e0 l\u2019\u00e9chelle nationale et r\u00e9gionale (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique) \n\n<\/li>\n\n\\n\n\n<li><strong>Tableau de bord interactif<\/strong> permettant d\u2019acc\u00e9der \u00e0 l\u2019ensemble des donn\u00e9es afin d\u2019explorer, de croiser et de segmenter les r\u00e9sultats\n\n<\/li>\n\n\\n\n\n<li><strong>Participation au compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile\n\n<\/li>\n\n\\n\n\n<li><strong><span style=\\\"color: #eb7b23;\\\">FACULTATIF<\/span> Compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile, organis\u00e9 en ligne et abordant notamment les implications strat\u00e9giques pour votre ou vos marques \u2014 <em>1\u00a0500\u00a0$\u00a0CAD<\/em><\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"2\u00a0950\u00a0$ CAD\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h2\"}},{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Obtenez le rapport\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"#form\"}}]},{\"type\":\"text\",\"props\":{\"class\":\"uk-text-uppercase\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ou t\u00e9l\u00e9phonez au 1-888-667-6414<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\",\"text_color\":\"secondary\",\"text_style\":\"meta\"}}]}]}]}]}]}]}]},{\"type\":\"fs_switcher_item\",\"props\":{\"_fs_props_version\":\"1.6.0\",\"content\":\"\",\"grid_2_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_2_custom_image_margin_top\":\"uk-margin-small\",\"grid_3_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_3_custom_image_margin_top\":\"uk-margin-small\",\"grid_4_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_4_custom_image_margin_top\":\"uk-margin-small\",\"grid_5_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_5_custom_image_margin_top\":\"uk-margin-small\",\"grid_6_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_6_custom_image_margin_top\":\"uk-margin-small\",\"grid_6_custom_item_column_gap\":\"small\",\"meta\":\"\",\"show_custom_fieldsets\":\"1\",\"thumbnail\":\"\",\"title\":\"Constructeurs\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"remove\",\"margin_top\":\"remove\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column > .uk-tile {\\n    padding-top: 20px;\\n    padding-bottom: 20px;\\n}\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"style\":\"tile-default\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"s\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\/uploads\/2026\/08\/vbos-cover-oems-FR.jpg\",\"image_box_decoration\":\"shadow\",\"image_box_shadow\":\"xlarge\",\"image_svg_color\":\"emphasis\",\"link\":\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_constructeurs.pdf\",\"link_target\":true,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"maxwidth\":\"medium\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"medium\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"T\u00e9l\u00e9charger le prospectus\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_constructeurs.pdf\",\"link_target\":true}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Comment les constructeurs peuvent tirer parti des renseignements fournis par le sondage\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_color\":\"primary\",\"title_element\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li><strong>Produit et planification des groupes propulseurs\u00a0:<\/strong> Alignez le portefeuille de produits et la strat\u00e9gie en mati\u00e8re de v\u00e9hicules \u00e9lectriques sur l\u2019\u00e9volution de la demande\n\n<\/li>\n\n\\n\n\n<li><strong>\u00c9valuation des menaces concurrentielles\u00a0:<\/strong> \u00c9valuez l\u2019ampleur du d\u00e9fi pos\u00e9 par les marques chinoises, marque par marque\n\n<\/li>\n\n\\n\n\n<li><strong>Positionnement de la marque\u00a0:<\/strong> Comparez l\u2019image de marque li\u00e9e au pays d\u2019origine et affinez votre message afin de renforcer ou de contrer les perceptions des consommateurs\n\n<\/li>\n\n\\n\n\n<li><strong>Conqu\u00eate et fid\u00e9lisation\u00a0:<\/strong> Concentrez vos efforts d\u2019acquisition sur les clients potentiels les plus susceptibles de changer de constructeur afin d\u2019optimiser le taux de conversion\n\n<\/li>\n\n\\n\n\n<li><strong>Strat\u00e9gie en mati\u00e8re de m\u00e9dias et de canaux de distribution\u00a0:<\/strong> Adaptez vos d\u00e9penses publicitaires aux sources que les acheteurs utilisent r\u00e9ellement<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}],\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,2-3\"}}]}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"style\":\"tile-muted\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Vos frais d\u2019acc\u00e8s comprennent\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li><strong>Rapport d\u2019\u00e9tude complet<\/strong> pr\u00e9sentant les r\u00e9sultats \u00e0 l\u2019\u00e9chelle nationale et r\u00e9gionale (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique) \n\n<\/li>\n\n\\n\n\n<li><strong>Tableau de bord interactif<\/strong> permettant d\u2019acc\u00e9der \u00e0 l\u2019ensemble des donn\u00e9es afin d\u2019explorer, de croiser et de segmenter les r\u00e9sultats\n\n<\/li>\n\n\\n\n\n<li><strong>Compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile, organis\u00e9 en ligne et abordant notamment les implications strat\u00e9giques pour votre ou vos marques<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"14 750 $ CAD\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h2\"}},{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Obtenez le rapport\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"#form\"}}]},{\"type\":\"text\",\"props\":{\"class\":\"uk-text-uppercase\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ou t\u00e9l\u00e9phonez au 1-888-667-6414<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\",\"text_color\":\"secondary\",\"text_style\":\"meta\"}}]}]}]}]}]}]}]},{\"type\":\"fs_switcher_item\",\"props\":{\"_fs_props_version\":\"1.6.0\",\"content\":\"\",\"grid_2_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_2_custom_image_margin_top\":\"uk-margin-small\",\"grid_3_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_3_custom_image_margin_top\":\"uk-margin-small\",\"grid_4_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_4_custom_image_margin_top\":\"uk-margin-small\",\"grid_5_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_5_custom_image_margin_top\":\"uk-margin-small\",\"grid_6_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_6_custom_image_margin_top\":\"uk-margin-small\",\"grid_6_custom_item_column_gap\":\"small\",\"show_custom_fieldsets\":\"1\",\"title\":\"Fournisseurs de services\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column > .uk-tile {\\n    padding-top: 20px;\\n    padding-bottom: 20px;\\n}\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"style\":\"tile-default\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"s\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\/uploads\/2026\/08\/vbos-cover-service-providers-FR.jpg\",\"image_box_decoration\":\"shadow\",\"image_box_shadow\":\"xlarge\",\"image_svg_color\":\"emphasis\",\"link\":\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_fournisseurs-de-services.pdf\",\"link_target\":true,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"maxwidth\":\"medium\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"medium\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"T\u00e9l\u00e9charger le prospectus\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"\/wp-content\/uploads\/2026\/07\/Clarify_VBOS_Prospectus_fournisseurs-de-services.pdf\",\"link_target\":true}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Comment les fournisseurs de services peuvent tirer parti des renseignements fournis par le sondage\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_color\":\"primary\",\"title_element\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li><strong>\u00c9valuez la taille et le moment opportun du march\u00e9\u00a0:<\/strong> Tenez compte des intentions d\u2019achat des consommateurs, du moment choisi pour ces achats et de leurs pr\u00e9f\u00e9rences en mati\u00e8re de groupes propulseurs afin d\u2019\u00e9valuer la demande par r\u00e9gion (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique) et de proposer les produits et services adapt\u00e9s\n\n<\/li>\n\n\\n\n\n<li><strong>Concevez vos produits en fonction des modes de paiement utilis\u00e9s par les acheteurs\u00a0:<\/strong> La composition des modes de financement (financement organis\u00e9 par le concessionnaire par rapport aux pr\u00eats bancaires\/lignes de cr\u00e9dit, par rapport au cr\u00e9dit-bail, par rapport au paiement au comptant) et la r\u00e9flexion ax\u00e9e sur le rapport prix\/mensualit\u00e9s pour d\u00e9finir les offres de produits financiers et d\u2019assurance et de pr\u00eat\n\n<\/li>\n\n\\n\n\n<li><strong>Risque li\u00e9 aux prix pour les nouveaux acteurs du march\u00e9\u00a0:<\/strong> Tenez compte de la perception des marques chinoises ainsi que des enjeux li\u00e9s \u00e0 la revente, au service apr\u00e8s-vente et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es qui en d\u00e9coulent afin d\u2019affiner vos mod\u00e8les de valeur r\u00e9siduelle et de cr\u00e9dit\n\n<\/li>\n\n\\n\n\n<li><strong>Rejoignez les acheteurs sur le canal qui vous convient\u00a0:<\/strong> Comprenez comment et o\u00f9 les consommateurs canadiens s\u2019informent avant d\u2019acheter un v\u00e9hicule, comment ils souhaitent effectuer leurs achats (en ligne ou en concession), ainsi que les outils et les points de contact qui m\u00e8nent \u00e0 la conversion<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}],\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,2-3\"}}]}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"style\":\"tile-muted\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Vos frais d\u2019acc\u00e8s comprennent\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li><strong>Rapport d\u2019\u00e9tude complet<\/strong> pr\u00e9sentant les r\u00e9sultats \u00e0 l\u2019\u00e9chelle nationale et r\u00e9gionale (Colombie-Britannique, Prairies, Ontario, Qu\u00e9bec et provinces de l\u2019Atlantique) \n\n<\/li>\n\n\\n\n\n<li><strong>Tableau de bord interactif<\/strong> permettant d\u2019acc\u00e9der \u00e0 l\u2019ensemble des donn\u00e9es afin d\u2019explorer, de croiser et de segmenter les r\u00e9sultats\n\n<\/li>\n\n\\n\n\n<li><strong>Compte rendu de la direction<\/strong> anim\u00e9 par un responsable principal de Clarify sp\u00e9cialis\u00e9 dans les \u00e9tudes sur l\u2019industrie automobile, organis\u00e9 en ligne et abordant notamment les implications strat\u00e9giques pour votre ou vos marques<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"9 450 $ CAD\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"div\",\"title_style\":\"h2\"}},{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Obtenez le rapport\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"#form\"}}]},{\"type\":\"text\",\"props\":{\"class\":\"uk-text-uppercase\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ou t\u00e9l\u00e9phonez au 1-888-667-6414<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\",\"text_color\":\"secondary\",\"text_style\":\"meta\"}}]}]}]}]}]}]}]},{\"type\":\"fs_switcher_item\",\"props\":{\"_fs_props_version\":\"1.6.0\",\"content\":\"\",\"grid_2_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_2_custom_image_margin_top\":\"uk-margin-small\",\"grid_3_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_3_custom_image_margin_top\":\"uk-margin-small\",\"grid_4_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_4_custom_image_margin_top\":\"uk-margin-small\",\"grid_5_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_5_custom_image_margin_top\":\"uk-margin-small\",\"grid_6_custom_image_margin_bottom\":\"uk-margin-small\",\"grid_6_custom_image_margin_top\":\"uk-margin-small\",\"grid_6_custom_item_column_gap\":\"small\",\"image\":\"\",\"show_custom_fieldsets\":\"1\",\"title\":\"D\u00e9cideurs politiques\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column > .uk-tile {\\n    padding-top: 20px;\\n    padding-bottom: 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